{"id":2563278,"date":"2024-04-15T11:16:16","date_gmt":"2024-04-15T09:16:16","guid":{"rendered":"https:\/\/www.bongioielli.com\/lvmh-invests-in-lusix-diamond-revolution-lab-grown\/"},"modified":"2024-07-05T15:11:13","modified_gmt":"2024-07-05T13:11:13","slug":"lvmh-invests-in-lusix-diamond-revolution-lab-grown","status":"publish","type":"post","link":"https:\/\/www.bongioielli.com\/en\/lvmh-invests-in-lusix-diamond-revolution-lab-grown\/","title":{"rendered":"LVMH Invests in Lusix: Diamond Revolution Lab Grown"},"content":{"rendered":"<style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>a{<br \/>font-weight:400 !important;<br \/>}<br \/><\/style>\n<div class=\"post-desc\">\n<div class=\"blog_contant\">\n<h2 style=\"text-align:center;\" class=\"heading--2 mt-5 mb-1\">LVMH Invests in Lusix:<br \/>\nRevolution of Laboratory Grown Diamonds<\/h2>\n<p class=\" mb-2 mt-5\">Luxury giant LVMH has made a bold move by investing in Israeli start-up Lusix, a pioneer in the <a href=\"https:\/\/www.bongioielli.com\/diamanti-cresciuti-in-laboratorio\/\">lab grown diamond<\/a> (LGD) sector. This revolutionary movement marks a significant change in the jewellery industry, traditionally dominated by natural diamonds.<\/p>\n<div class=\"blog-post-heading blog_head_b\" style=\"margin-top: 50px; margin-bottom: 10px;\" align=\"center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.bongioielli.com\/wp-content\/uploads\/2024\/04\/LVMH-Bernard-Jean-Etienne-Arnault.jpg\" width=\"100%\" alt=\"LVMH Bernard Jean \u00c9tienne Arnault\"><\/div>\n<p style=\"margin-top:0 !important;\" class=\" mb-2 mt-5\">Bernard Jean \u00c9tienne Arnault &#8211; LVMH CEO <\/p>\n<p class=\" mb-2 mt-5\">While the global diamond market is valued at a staggering $84 billion, lab grown diamonds have struggled to gain recognition as a luxury alternative. The Natural Diamond Council has staunchly defended natural diamonds, calling them &#8220;inherently precious and rare,&#8221; while relegating synthetic diamonds to &#8220;low-cost&#8221; products.<\/p>\n<p class=\" mb-2 mt-5\">However, with LVMH entering the game, paradigms are changing LVMH Luxury Ventures announced a $90 million investment in Lusix, recognizing the potential of lab grown diamonds as a new standard of luxury. This investment not only provides significant financial support to Lusix but also lends legitimacy to the sector.<br \/>\nLusix stands out for its ecological footprint, producing exclusively diamonds powered by 100% solar energy, branded as &#8220;Sun Grown Diamonds&#8221;. This sustainable approach responds to growing environmental concerns and consumer demand for ethical products.\n<\/p>\n<p class=\" mb-2 mt-5\">Lusix&#8217;s advanced technology attracted the attention of LVMH. Founded by Benny Landa, known for his achievements in digital printing technology, Lusix is at the forefront of producing high-quality lab grown diamonds.\n<\/p>\n<p class=\" mb-2 mt-5\">This investment not only drives growth for Lusix, but has profound implications for the entire industry. With lab grown diamond production estimated at less than $6 billion and expected to grow significantly, LVMH&#8217;s entry could further accelerate this trend.\n<\/p>\n<div class=\"blog-post-heading blog_head_b\" style=\"margin-top: 50px; margin-bottom: 10px;\" align=\"center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.bongioielli.com\/wp-content\/uploads\/2024\/04\/lvmh-group.jpg\" width=\"100%\" alt=\"lvmh group\"><\/div>\n<p style=\"margin-top:0 !important;\" class=\"mb-2 mt-5\">LVMH Group Jewellery Brands<\/p>\n<p class=\"mb-2 mt-5\">Fr\u00e9d\u00e9ric Arnault, head of the Tag Heuer brand and son of LVMH CEO Bernard Arnault, was a key supporter of this move. Tag Heuer has already launched a luxury watch featuring lab grown diamonds, signaling a shift in luxury consumer tastes.<\/p>\n<p class=\"mb-2 mt-5\">In summary, LVMH&#8217;s investment in Lusix represents a turning point in the jewellery industry. With a small carbon footprint and cutting-edge technological innovation, lab grown diamonds are emerging as the new symbol of sustainable, affordable luxury.<\/p>\n<div class=\"blog-post-heading blog_head_b\" style=\"margin-top: 50px; margin-bottom: 10px;\" align=\"center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.bongioielli.com\/wp-content\/uploads\/2024\/04\/lusix-lvmh.jpg\" width=\"100%\" alt=\"lvmh group lusix lab grown diamonds\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LVMH Invests in Lusix: Revolution of Laboratory Grown Diamonds Luxury giant LVMH has made a bold move by investing in Israeli start-up Lusix, a pioneer in the lab grown diamond (LGD) sector. This revolutionary movement marks a significant change in the jewellery industry, traditionally dominated by natural diamonds. Bernard Jean \u00c9tienne Arnault &#8211; LVMH CEO [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":3741427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160],"tags":[],"class_list":["post-2563278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"LVMH&#039;s investment in Lusix revolutionizes the jewellery industry with lab grown diamonds, eco-innovation and cutting-edge technology.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"David Conocchioli\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=aOcsMKGuzzSFFT8YD6XEyaYwuGATsxawc4SILWgD1Vg\" \/>\n\t<meta name=\"p:domain_verify\" 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